Content is everything for a social network. There are two competing schools of thought on content, growth and ai. The option that you choose will dictate how you choose to build your social network. #### [[option a >> the walled garden]] <> data moats optimizing for long term curation, experience and future expansion into ai products. #### [[option b >> growth at all costs]] <> network effects optimizing for short term growth, scale and survival. --- Both approaches can be successful and ultimately the way you choose to execute is the real denominator.