--- You need to accept that starting a social network is the hardest thing to do. You are competing with some of the greatest companies built in the world that have unique insights into human behaviour, cognitive psychology and data science. This means being **deeply contrarian** is the only way that you can succeed. You have to find a local minima along the search space where an audience is underserved and then expand as much as you can. >In Formula 1, the best teams enjoy periods of dominance that are unlike anything. ![[QJ0OpU4O9dh5qe6qJk.webp]] In Formula 1, if you have to copy a competitor's concept then you have already lost because by the time you catch up with them, they have already shifted the goal post. Copying a product can only mean that you can only ever be the second best. And second place is for losers. This means that you can win only by being deeply contrarian. Just like how Mercedes dominated with unparalleled straight line speed but RedBull focused more on aerodynamics and faster speed through corners. This means, your first challenge is to solve [the cold start problem](the%20cold%20start%20problem.md)